Search Engine Optimisation - Newsletters

A newsletter can be used in many different ways, however the most popular is simply to inform your distribution list of the latest news about your business. Here are some ideas where a Newsletter is appropriate:

• Price and promotion updates
• Seasonal changes e.g. a change of menu
• Event specific news e.g. Christmas Special Offers
• New products or services

The common theme of a newsletter is as a sales tool, politely informing your clients of new ways in which you could help them, or updating them with products services that they might be interested in purchasing from you.

Importantly, the newsletter is a one-way communication to a distribution list. Your clients can subscribe to your newsletter using our Content Management System, but if you choose to acquire e-mail addresses through your own processes, you must seek their permission to include them on your newsletter list so that you can't be accused of sending out spam e-mail.